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Telemarketing Skills for Online Organizations

From the mid-1990s until the first half of 2001, countless high tech and online organizations benefited from a favorable business climate that fueled unprecedented growth and limitless opportunities for investment. When “the bubble” burst in April of 2001, dozens of online companies felt the immediate and painful impact of what would soon become a tough economic time for the technology industry. Major players and smaller start-ups all across the country were faced with the reality of decreased sales numbers and smaller IT spending budgets. Many companies imploded when investment sources dried up and sales numbers were insufficient to sustain growth. Smart online organizations shifted their sales efforts towards Telemarketing and telemarketing to drive down operating expenses while increasing margin and call volume. Given that the technology industry has to face a whole host of industry-specific sales factors, Telemarketing and telemarketing training programs must take into account the needs of online companies as they seek to do battle with traditional and brick and mortar businesses. Our Telemarketing Skills for Online Organizations training workshop focuses on providing the key Telemarketing selling skills that are required to succeed in today’s tough yet very rewarding online environment.

Based on the application of a consultative selling approach to the Telemarketing environment, our Telemarketing Skills for Online Organizations workshop provides key strategies and proven methodologies to increase sales for those tasked with selling online products and services. Key to the learning process is an in-depth analysis of customer buyer types and behavior and their effect on the telemarketing process. Time is also spent on the sales process and how to guide Telemarketing calls towards appropriate product and service recommendations and solutions. Cold calling and closing techniques are also covered throughout the workshop. This highly interactive course provides online Telemarketing reps with numerous opportunities to put sales skills to use via interactive role plays, group exercises, activities, questions and answer sessions and lectures. These opportunities are designed to increase knowledge transfer of Telemarketing skills and immediately put newly learned skills to use in the workplace. With these skills in hand, Telemarketing reps will be able to focus on making numbers and enabling their online organization to grow in today’s challenging environment.

Telemarketing Skills for Online Organizations participants will learn to:

• Understand the challenges and opportunities faced by online organizations
• Utilize Telemarketing strategies to drive call volume and increase closing ratios
• Understand how to deal with different sales structures
• Work with the needs of different buyer types within a company
• Establish rapport and build chemistry
• Bundle products and services to increase customer value
• Apply questioning skills to determine buyer attitudes, situations and priorities
• Adjust their Telemarketing approach based on buyer behavior
• Identify problem areas and potential solutions
• Create personal Feature, Advantage, Benefit statements 
• Develop an advantage over traditional and brick and mortar competitors
• Understand the Telephone Selling Process
• Cold call and follow up on warm leads from tradeshows and sales campaigns 
• Handle sales objections and close the sale

“I would not change anything for future programs, everything was great! The instructor was very nice, experiences, and very helpful.”

Stacy Gay
Inside Sales
Lamons Gasket
Walker, Louisiana

Phone Sales/Telesales Training in Louisiana

New Orleans, Baton Rouge, Lake Charles, Lafayette, and Shreveport