If you are still starting out in
the art of telesales, chances
are you have already gone
through dozens of rejections.
Most call center representatives
that cater to telesales receive
dozens of rejections each day
and one of the primary reasons
why they keep getting rejections
is that they sound like they
want to sell something. Selling
something is not bad, but if
done incorrectly will make your
prospects will be very annoyed
by the way you deliver your
sales pitch.
In order for your telesales
pitch to be a successful one,
try not to sound like a
telesales representative. How is
this possible? Here are some
tips you can try in order to
improve on telesales your
company's goods effectively.
1. Utilize a good script
A good script is always
necessary for any telesales
representative. With a good
script, you may be able to
answer almost, if not all
questions and rejections that
your sales leads will throw at
you. But knowing and memorizing
the script is only part of the
process. The other part of the
process is being able to
practice it. Just like an actor
practices their roles in movies
and TV shows, you can practice
your script through a number of
ways such as recording your
voice and listening to it.
Practice the script in front of
a mirror, or with a friend or an
acquaintance in order to let you
know what would be the things
that needs improvement on the
way you deliver your script.
Also, the tone of voice plays a
major role when saying your
script to your sales leads. If
you sound too robotic then your
lead will not be interested at
all with whatever you are
offering them.
2. Overcome major objections
Objections will always be there
and right now there is no real
way to stop them. Instead, there
are techniques to overcome these
objections and turn the tables
around from a prospect that is
not interested to a certified
customer.
One way to overcome objections
is to start the call by asking
your leads "Would this be a good
time to call?" This question
would tell your prospects that
you value your time and would
therefore let you know that if
the prospect is willing to
listen to what you have to say.
When your prospect says "No, now
is not the right time," just ask
them when would be the perfect
time for you to process a
callback and also to put their
names and contact information
within your follow-up list.
3. Always build rapport
Whenever you see that
opportunity, build rapport
whenever you can. Make sure that
it will not be a one-sided
conversation that will only
leave you the one who is talking
on the phone. Probing is one way
to build rapport as it gets
people to talk more. Probing
questions like in the form of
asking questions about their
family, personal interests, or
even the weather can make great
rapport building material. The
longer that you can keep your
lead's attention the better
since their interest will
continue to rise as they keep on
talking. But as a reminder,
don't stray too far from the
topic. If you stray too far,
make sure that you can find
yourself back on the main topic
of discussion.
These tips will help you in your
telesales campaign to be a
successful one. If you want to
study more about how
professional telesales
representatives work, you can
try outsourcing your telesales
services to another company as
they are already trained
professionals as well as you can
gain lots of tips and tricks of
the trade when you want to
market your goods to your
consumers through the telephone.
Source: Belinda
Summers
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