Rejections, objections and
arguments are inevitable forces
in telesales, be it with
appointment setting, lead
nurturing or live answering
service. When challenged by
these circumstances, a call
center agent or professional
telesales representative must be
equipped with skills and wit to
effectively handle the
situation. They can manage these
types of conditions through
experiences, seminars, trainings
and workshops.
Even though these cases are
anticipated and are guided by
scripts, actual situation is
still different and, if God
forbid, far worse. After all,
every person is unique with each
other. It is therefore a
necessity to learn different
efficient approaches and
insights to cool down angry
prospects.
Here are the top tips in
competently governing irate
customers:
1. Hone one's listening
abilities.
Take a look at how famous hosts
interview their guests, whether
he/she is a commoner with
extraordinary life or a big name
holding a powerful seat. For
instance, how did Oprah extract
the inner feelings and
perceptions of her interviewees?
How did she manage to give meaty
remarks and meaningful opinions?
It is not only due to her sharp
tongue and her commendable
delivery. It is her listening
skills that made her an
outstanding TV host.
The same is true with call
center agents. The first key in
handling arguments is to listen
attentively. The basic formula
is listen > talk. With keen ears
and mind, an agent must identify
what things made the prospects
pour vials of wrath. Though the
agent might have the proper
answers, it is not recommended
to interrupt them. It might
sound an intrusion and a
violation of their rights of
speech.
2. Instead of repeating, reword.
To confirm what the sales leads
had said, it is better to
rephrase than to repeat
verbatim. This is so because
prospects don't want to be told
of something they have said. It
makes their blood level rise.
With paraphrasing, sales
prospects will realize that
agents just want to assure that
they obtain accurate data.
During the entire conversation,
telesales representatives ought
to keep themselves calm, patient
and persevering. They must
remain talk in a composed tone
to let the customer feel that
they are doing the best they can
to give solutions.
3. Make sales leads informed and
educated.
There are really tough times
that telesales representatives
and customers don't just
understand each other. Perhaps,
there are some things wherein
the prospects are confused or
have misinterpreted. Instead of
being impatient, call center
agents must use such opportunity
to inform and educate the
prospects.
Telesales representatives must
oblige themselves to relay
relevant information and
solutions that provide answers
to existing or future problems.
But then again, agents must not
push for the sale. They should
let the customers decide that
one.
4. Debunk "Devil May Care"
Attitude
Even if customers are
sales-ready or have patronizing
a firm's products and/or
services for a long time, a
simple act of "I don't care."
from telesales representatives
might result to a big leak in
the sales pipeline.
When customers repeatedly call,
telesales representatives must
not think that the former are
nuisance. Instead of ignoring
them, agents ought to provide
solutions to customers'
problems, recurring or novel.
When prospects don't know that
there has been a problem,
telesales representatives must
give them awareness. Another
rule in telesales, do not make
sales leads wait for an answer.
If a bad situation exists,
evasion is not the solution. The
business organization must be
conscious of such concerns.
The bottom line here is that
when customers feel that they
have been well served or taken
care of by telesales
representatives or call center
agents, this is how they will
feel about the company. So, make
sure to hire a telesales company
whose agents have those
qualities.
Source: Belinda
Summers
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