Have you ever considered
using the phone to generate new
business?
There are companies that
specialize in generating
business for clients via the
telephone and do this
successfully every day. They are
referred to as telesales or
telesales companies and their
business goal is to generate
leads and appointments for your
business.
There is a difference between
telesales marketing and straight
telesales companies as they are
two quite different forms of
marketing however do cross over.
Telesales Marketing
Telesales Marketing is simply
marketing over the telephone
(hence the term 'tele' sales
'marketing' - this would involve
a list being supplied of
contacts (say for example
pervious customers that do know
of your company/services) and
each one would be called in
succession to remind them of the
service and try to 'drum' up new
business. Many companies do make
use of telesales either by using
1 person to call around their
client base once a month to
remind customers and keep the
name in the frame; or by
engaging a team of telesales
representatives to do a focused
campaign (either ongoing or a
one off campaign). This could be
used for appointment making or
just for general lead generation
or even in taking a survey (like
a customer satisfaction survey).
Telesales
Telesales is quite different as
it involves actual selling of a
product over the phone
(generating and taking orders
for products or services) hence
the term 'tele' 'sales'. This
typically would involve agents
cold calling a list of new
contacts and potential customers
(as opposed to telesales where
the contacts are already aware
of the brand/company) to
generate new business.
Both of these skill sets are
valuable and can be very
effective tools in the marketing
arsenal - however there are
clear distinctions between them
and then need to be properly
applied.
There are a wide number of
telesales companies in the UK
and many can help to generate
new business quickly, so if you
are interested in getting quotes
on telesales then it may be good
to compare a few telesales
companies.
Source: David
Blackburn
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