Sometimes fear stops us from
making cold calls to telesales
prospects. After picking up the
phone and putting the receiver
down- again and again - it seems
sometimes that all hope might be
lost! Fear not! The good news is
that you have a brand new
beginning on every new call.
Meaning failure is not the
process of "falling down".
Instead, failure is the act of
"staying down".
It's not that easy to sell and
convince clients to buy your
product or service over the
phone - especially if you're
calling them cold and out of the
blue. Of course, any sensible
customer would have the
inclination to mistrust
strangers. Getting calls from
people you don't know can be
scary, after all.
However, as a telesales
professional, your goal is to
get your client to trust you. To
get that trust, you have to
build rapport and execute good
conversational telesales skills
to make that rapport work to
your advantage.
Most people are uncomfortable
with cold calling. Telesales
people can sometimes feel that
sense of fear when calling
telesales prospects.
Telesales people also get
fearful of customers hanging up
on them, or hearing the immortal
"NO!". The secret in making your
telesales calling successful is
to simply "make the call". Its a
fact that you will lose 100% of
the sales that you don't go
after!
Real telesales people possess
that confidence when saying that
first "Hello" on the phone. Run
through your script with as much
confidence and as naturally as
possible. Make sure you know
everything about your product
because you just can't
comfortably talk about or sell
something that you don't know
like the back of your hand! So
when those objections do come
along, and you KNOW they will,
lets face it, you can answer
quickly and confidently.
If you fail on your first call,
don't lose hope. You can make a
second call.
People who want to succeed keep
on moving. When these people
commit mistakes, they don't quit
the game, they just carry on
learning all the rules and make
sure that they practice harder.
Remember, the way to BE nothing
is to DO nothing!
Lets face it, selling is the
oldest profession know to man,
and every company on the planet
is selling either some kind of
product or service to everyone
every day. Meaning, people like
to buy. They don't like to get
sold though! Use that little tip
is creating your all-out fully
digestible telesales pitch!
Successful cold calling is the
outcome of the effectiveness of
methods and techniques and
essentially relies on your own
attitude towards cold calling.
Read, learn and then go out
there and conquer! Good luck.
By: Chris C. Ducker
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