Absenteeism is the biggest
problems faced by those who
would manage a telesales
company. Telesales is a high
pressure and time-sensitive
environment, which makes
absenteeism a threat to the
bottom line of your call centre
- so how can you best handle the
human resources of a telesales
company?
Telesales managers know all too
well the challenge presented to
them by absenteeism. Due to the
stressful nature of telesales
work, absenteeism is far higher
than in other sorts of
workplaces and turnover is high
because of the almost inevitable
burnout. Workers compensation
and disability claims form call
centers include carpal tunnel,
back and shoulder pain and
stress related conditions; all
of which are very common to call
centre employees.
In call centers, turnover
averages around 40%. Since there
is an ever increasing cost
associated with recruiting and
training new employees, managers
have to find ways to reduce
absenteeism and turnover.
Selecting new staff carefully,
providing proper training and
thoroughly informing them about
what will be expected of them is
crucial to keeping these figures
low. Newly hired staff should
always receive an intensive
period of training and
orientation to make them aware
of the duties and
responsibilities of their new
position. All telemarketers at a
top staff-orientated telesales
business should be required to
attend training sessions focused
on stress relief, training in
the technical aspects of their
position and of course, quality
customer service.
You will also need to reduce the
physical stress of spending many
hours chained to a desk and
computer by having ergonomically
sound chairs and other office
furniture. Rather than limiting
telesales staff to the standard
two 15 minute breaks, instead
give these employees ample
opportunities to stand, stretch
and walk around. Companies who
have large telesales operations
have begun instituting stress
management seminars, stretching
exercises and workstations which
allow employees to vary their
position throughout the workday.
Incentives should be used to
improve morale, which can be
monetary or be in some other
form, to promote good job
performance. While money is
always nice, some non-financial
incentives can be more tempting,
such as extra days off or
competitions. There are a lot of
different ways to motivate your
staff; telesales associates in
particular are more in need of
these incentive based programs
than are employees in other
industries.
Try to keep overtime low in your
call centre. While it can seem
like a great short term
telesales staffing solution, it
is likely to contribute to
burnout. Instead, consider
offering more flexibility in
scheduling and give employees
more choice in their schedules.
Offer additional training to
your employees as needed and
above all, communicate with
them. Make sure that your
employees understand that they
are highly valued by management.
Keep on top of possible needs
for additional training and
schedule training sessions as
necessary; don't wait to do
this. Make certain that your
telesales staff understands what
is needed from them and why. By
helping them to better
understand the operations of the
call centre, along with the
reasoning behind them; they will
have more commitment to these
goals. Go over benefits and
incentives with your staff
regularly, this communicates
that you are committed to them.
Telesales staffing is a
challenging puzzle for even the
most talented manager. Using the
five techniques given above can
help you to motivate and
energize your telemarketers.
This in turn will reduce
turnover and absenteeism,
leading to a more efficient and
profitable telesales company.
Source: Dave Powell
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