When it comes telesales and
telemarketing tips about asking
probing questions, disagreements
arise on which is more effective
- open-ended questions or
close-ended questions. Each
actually has its own merit.
What's important is, no matter
what type of questions you ask,
you have to be skillful enough
on how to follow up your
questions. This is one of the
most important qualities of a
telesales professional.
This article focuses on
open-ended questions and looks
at ways to enhance your
telesales questioning techniques
using open questions.
To start with, you have to know
the Who, What, When, Where, How
and Why and the right time to
ask such questions.
Care should be taken when asking
"why" questions. Some people
just don't feel comfortable
being asked "why" because they
feel as if they are being
probed. They react to this by
putting up their defenses and
withdraw from the communication
that you try to establish.
How about the tone that you use?
If your tone is flat, it will
make your sentences unpalatable
and boring. Some people have the
tendency to talk in a rising
tone which can be annoying. This
is often described as "teenage
talk" as teenagers are often
heard using rising tones in
everyday chatting.
Rising tones put different
meaning to the words that you
say and it may convey a
different meaning from what you
really meant especially when it
comes to telesales and
telemarketing.
So what is the best tone to use?
A combination of a falling and
rising tone should be effective.
A falling tone signifies command
and authority while a rising
tone signifies an inquiry. Start
your statement with a falling
tone and end it with a rising
tone to create some impact.
Use a falling tone or rising
tone to manipulate your
questioning and condition the
mind of your telesales prospect.
If you want your customer to do
something for you, use the
falling tone. For example, the
statement "Shall we go ahead and
have this product shipped to you
overnight then?" is formed as a
question but subconsciously the
telesales prospect is taking it
as a command.
To make your questions sound
interesting without making you
an interrogator, raise your tone
just enough to engage your
telesales customer.
Apply the concept of
pre-conditioning the thoughts of
your telesales prospect in such
a way that will make them
agreeable to your offering. You
can achieve this by designing
your line of questioning that
leads you closer to the sale.
The words and phrases that you
use help a lot in influencing
the customer's mind to make a
buying decision.
Pre-conditioning works by
forming an image in the
prospect's mind on what is
coming to make him ready for the
sale that you are driving at.
Source: Heinrich Churchill
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