The employment rate of the
citizens in America has a lot of
bearing on the global telesales
market. That is the consensus
among the BPO experts belonging
to various sections of the
business process outsourcing
community. There are a number of
ways in which the two-digit
unemployment percentage is a
cause for concern not just for
the public welfare departments
in USA. The telesales industry
is looking at this rising graph
of unemployment and economic
depravity with a lot of concern
and apprehension. There are
serious reasons why this is so.
In fact, the reasons are varied
and diverse and if you change
your point of view, you can see
both sides of the coin.
From the perspective of the
offshore BPO sector, the rising
unemployment means lesser number
of customers to sell to. With
the citizens making concentrated
efforts to tide over the rough
phase by making do with whatever
they have. They are receiving
benefits from the government and
also living on their savings. In
such a scenario, approaching
them for luxury purchases is
nothing short of making a
mockery of their condition. The
telesales lead generation team
of the offshore telesales
centers finds it tough to
generate leads with the economic
condition of the country in such
a sorry state. Most clients who
outsource from USA also want
their consumers to come from the
country. But it's becoming
increasingly difficult for these
offshore telesales center
services to cater to their
demands.
This leads us to the scenario
when the clients are no longer
willing to bear the expenses of
telesales services that don't
yield the desired results.
When they are investing money to
get the telesales center on
hire, they are expecting
favorable returns on investment.
In the absence of that, they
either feel it's a bad idea to
have used an offshore BPO unit,
or they decide to move ahead
with another telesales center.
In either case, the loss is that
of the telesales sector. The
lack of projects to work on will
soon drive these offshore firms
to slice their BPO service. In
other words, they will try to go
against the rising inflation.
They will hope to survive by
cutting down on expenditures and
manpower. That would finally
mean poor telesales center
services and further stagnation
in terms of projects.
There is another angle to this
problem. Several business firms
are keen on using the domestic
telesales center units to get
their telesales work done. The
lay off and unemployment status
of the country bothers them to
no ends. They cringe to continue
with offshore BPO units while
the domestic telesales centers
sit idle. It's not the taxes or
the political motives that will
convince them to use the
domestic telesales services. But
the feeling of patriotism will.
And the price of getting work
done in the USA is lower than
what it was. Lack of answering
service or other projects has
convinced the laid off employees
that the only way they can head
back to work is through a
compromise on their pay packet.
Source: Ivana
Lewis
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