Telesales are ubiquitous to marketing. Although telemarketing started off as strictly a direct marketing tool, it evolved to become one of the most effective b2b marketing methods around. Not only can skilled telesales agents get results, companies can even measure the effectiveness of their b2b telemarketing campaigns. Furthermore, telesales firms can provide above-average lead generation services that can truly help businesses to better target their consumers. Telesales should always be included in any well-rounded marketing strategy in order to cover every advertising avenue available.

Telesales services have largely moved off-shore in order to remain competitive. While the off-shore telemarketing companies that provide lead generation services are highly competent and provide exceptional services, the agents that they employ might speak with an accent or structure their sentences differently - traits that can sometimes lead to misunderstandings or miscommunications between the agents and the customers that they are serving. Although most customers are accepting of this fact, some are not and might prefer speaking to local telesales agents - and that is why there are so many telemarketing firms that have remained open and successful right here at home.

The local telemarketing companies might be forced to charge more for their services, but you can rest assured that your customers will have no grounds for complaint. Not only will local telesales agents be able to speak so that your customers understand what they are saying but they will be able to provide local insight to which your customers will be able to relate. Some customers simply like hearing a familiar sounding voice on the line. Regardless, local telesales services are seeing a very steady flow of business headed their way despite the huge exodus of such services to off-shore destinations.

When choosing a telesales company for your telemarketing needs it is best to hire one that is flexible and accepting of your involvement. Depending on the kind of campaign that you are planning to run, it is best to make sure that the telemarketing company will permit you to speak with the agents assigned to your job; that you are allowed to hang signage in the office in order to help agents better recall your business name and what you do; and to provide employee incentives in order to better motivate the team covering your company.

Also remember that because there are quite a few scam operators in business given the sheer need for telesales companies right now, it is best to check out any business that you are considering hiring. Go to the offices and see the kind of set-up that they have. Meet with the agents and find out about the business in question. If they have a high rate of turn-over then they obviously do not have the kind of working conditions that will inspire their agents to perform to their maximum.

Telesales services are among the most commonly used form of advertising in use all over the world. Despite its reputation, it is a highly effective tool that produces measurable results so that you can track and tweak the progress of your campaign - no other form of advertising permits such flexibility and results.

Source: Kim Brandon link