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 Telemarketing
Training Seminars
Our telemarketing seminars
are effective, educational, measurable and driven by the bottom line. Financial,
manufacturing, software, insurance, biotech, entertainment, advertising,
consumer and other sales reps can all benefits from the skills taught in our
phone sales training seminars.
For additional questions on our telephone sales training seminars
please call or email us.
Seminar Objectives:
Participants in the
Telephone Selling Skills training seminar will experience/learn to:
- Learn to handle difficult objections.
- Understand the difference between telephone and face-to-face selling.
- Use the telephone selling process so you can sell long-term relationships rather than low bids.
- Interview customers instead of pitching products.
- Think and respond like a business consultant.
- Understand different buyer types and behaviors so you can adapt to each style and create positive chemistry.
- Determine an optimum strategy for advantage over the competition.
- Differentiate your product and company Deal with multi-level sales
structures.
- Identify and quantify the costs of sales.
- Determine opportunity areas for adding value to a customer’s business.
Telephone Sales Training:
Telesales - Offshore Companies
Versus Local Companies
Telesales are ubiquitous to
marketing. Although
telemarketing started off as
strictly a direct marketing
tool, it evolved to become one
of the most effective b2b
marketing methods around. Not
only can skilled telesales
agents get results, companies
can even measure the
effectiveness of their b2b
telemarketing campaigns.
Furthermore, telesales firms can
provide above-average lead
generation services that can
truly help businesses to better
target their consumers.
Telesales should always be
included in any well-rounded
marketing strategy in order to
cover every advertising avenue
available.
Telesales services have largely
moved off-shore in order to
remain competitive. While the
off-shore telemarketing
companies that provide lead
generation services are highly
competent and provide
exceptional services, the agents
that they employ might speak
with an accent or structure
their sentences differently -
traits that can sometimes lead
to misunderstandings or
miscommunications between the
agents and the customers that
they are serving. Although most
customers are accepting of this
fact, some are not and might
prefer speaking to local
telesales agents - and that is
why there are so many
telemarketing firms that have
remained open and successful
right here at home.
The local telemarketing
companies might be forced to
charge more for their services,
but you can rest assured that
your customers will have no
grounds for complaint. Not only
will local telesales agents be
able to speak so that your
customers understand what they
are saying but they will be able
to provide local insight to
which your customers will be
able to relate. Some customers
simply like hearing a familiar
sounding voice on the line.
Regardless, local telesales
services are seeing a very
steady flow of business headed
their way despite the huge
exodus of such services to
off-shore destinations.
When choosing a telesales
company for your telemarketing
needs it is best to hire one
that is flexible and accepting
of your involvement. Depending
on the kind of campaign that you
are planning to run, it is best
to make sure that the
telemarketing company will
permit you to speak with the
agents assigned to your job;
that you are allowed to hang
signage in the office in order
to help agents better recall
your business name and what you
do; and to provide employee
incentives in order to better
motivate the team covering your
company.
Also remember that because there
are quite a few scam operators
in business given the sheer need
for telesales companies right
now, it is best to check out any
business that you are
considering hiring. Go to the
offices and see the kind of
set-up that they have. Meet with
the agents and find out about
the business in question. If
they have a high rate of
turn-over then they obviously do
not have the kind of working
conditions that will inspire
their agents to perform to their
maximum.
Telesales services are among the
most commonly used form of
advertising in use all over the
world. Despite its reputation,
it is a highly effective tool
that produces measurable results
so that you can track and tweak
the progress of your campaign -
no other form of advertising
permits such flexibility and
results.
Source: Kim
Brandon
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