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Telemarketing
Training Classes
Our telemarketing classes
are effective, educational, measurable and driven by the bottom line. Financial,
manufacturing, software, insurance, biotech, entertainment, advertising,
consumer and other sales reps can all benefits from the skills taught in our
phone sales training classes.
For additional questions on our telephone sales training classes
please call or email us.

Class Objectives:
Participants in the
Telephone Selling Skills training class will experience/learn to:
- Learn to handle difficult objections.
- Understand the difference between telephone and face-to-face selling.
- Use the telephone selling process so you can sell long-term relationships rather than low bids.
- Interview customers instead of pitching products.
- Think and respond like a business consultant.
- Understand different buyer types and behaviors so you can adapt to each style and create positive chemistry.
- Determine an optimum strategy for advantage over the competition.
- Differentiate your product and company Deal with multi-level sales
structures.
- Identify and quantify the costs of sales.
- Determine opportunity areas for adding value to a customer’s business.
Telephone Sales Training:
Practical Yet Powerful Tips For
the Budding Telesales and
Telemarketing Professional
At the rate the telesales and
telemarketing industry is going,
things are looking better
despite all the negative
connotations that surround cold
calling.
For beginners, it will be rough
sailing but that will soon
change as they gain the skills
and confidence to become
successful telesales
professionals. Following these
practical guidelines should help
you make a good start.
Prepare. If you are provided
with a script, don't read it.
Reading will make you sound like
a machine; you sound lifeless.
Instead, use pointers or bullets
to guide you in your sales call.
Be the expert that you should
be.
Learn all the things you need to
know about your product or
service. Also, know what your
objectives are as a telesales
professional and how you can
reach your goals.
Rehearse. Your cold calling
preparation will be of no use if
you don't practice and rehearse
your lines. Rehearsing will make
you sound confident in your
calls and the words will flow
out of your mouth naturally.
Ask questions. An effective
telesales professional knows
what to ask and when to ask
questions in order to gain
valuable information.
Close-ended questions help you
take control of the conversation
because they provide you with
the kind of information that you
need to close the deal.
Close-ended questions are
questions that can be answered
with a 'yes', 'no', or a piece
of information.
Be professional. Maintain a
professional tone of voice
throughout the call. Avoid the
use of slang words. Also, treat
the customer with courtesy and
you will gain their respect.
Be likable. It is a well known
fact that people tend to buy
from people they like. So be
likable and it will be easier
for you to persuade people to
buy from you. Having a likable
personality is one great way to
effectively deal with people.
You don't have to be pretend to
be someone else to be likable.
Just be yourself.
Smile! You will be amazed what a
smile can do. If smiling to a
stranger you meet can break down
any barrier between you, smiling
while talking on the telephone
will disarm any apprehensions
prospects may have about you.
Though your prospect cannot see
you, your smile is evident in
your voice.
You'll be surprised at how
you'll be able to put people at
ease and build rapport just by
smiling.
As you can see, the tips above
are very simple and practical.
They are not meant as a
substitute for your lack of
experience. They may not win you
more sales but one thing is sure
- you will gain the favor and
goodwill of future customers.
That alone can take you a long
way for a successful career in
telesales!
Source: Heinrich
Churchill
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