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Telemarketing
Training Seminars Our Telephone
Sales Workshops
are effective, educational, measurable and driven by the bottom line. Financial,
manufacturing, software, insurance, biotech, entertainment, advertising,
consumer and other sales reps can all benefits from the skills taught in our
phone sales training courses.
For additional questions on our telephone sales training courses
please call or email us.

Class Objectives:
Participants in the
Telephone Selling Skills training seminar will experience/learn to:
- Learn to handle difficult objections.
- Understand the difference between telephone and face-to-face selling.
- Use the telephone selling process so you can sell long-term relationships rather than low bids.
- Interview customers instead of pitching products.
- Think and respond like a business consultant.
- Understand different buyer types and behaviors so you can adapt to each style and create positive chemistry.
- Determine an optimum strategy for advantage over the competition.
- Differentiate your product and company Deal with multi-level sales
structures.
- Identify and quantify the costs of sales.
- Determine opportunity areas for adding value to a customer’s business.
Telephone Sales Training:
Telemarketing Services
Outsourcing
Telemarketing is the method
by which a salesperson solicits
a prospective customer to buy
products or services either
other the phone or through newer
technologies such as email, fax
or web conferencing scheduled
during the call. Outsourcing of
telemarketing services can help
an organization augment their
existing customer relationships.
Telemarketing can increase and
enhance an organization’s
revenue by effectively closing
sales through competent
inbound/outbound telemarketing
functions by creating sales
leads.
The two major categories of
telemarketing are
Business-to-business and
Business-to-consumer.
Business-to-Business (B2B) is
defined as trade or commerce
conducted electronically. This
model of commerce is solely
indented to be a point-to-point
business without any third party
involvement. Business involving
individuals or end-to-end
customer is referred to as
Business-to-Customer or B2B.
Many organizations conduct trade
via Business-to-Business and
Business-to-Customer however an
organization may choose to
specialize in just B2B or B2C.
There is no limit or restriction
in trade as to what a B2B or a
B2C unit can do. The boundaries
are endless. Units may choose to
offer services in products, core
competencies, services,
marketing, to name a few.
Telemarketing includes but is
not limited to
-Inbound
-Outbound
-Lead Generation
-Sales
-Customer Support
-Surveys
-Consultancy Services
Means used for telemarketing
include
-A good telemarketer
-A manual or auto dialer. The
later being preferred
-Automatic Call Distributor
-Customer Relationship
Management
-Predictive Dialer
-Lead List
-Scripts
Telemarketing services can
either be run onshore or
offshore. Offshore telemarketing
services are generally
outsourced business functions
which are governed by set rules
and regulations and business
ethics along with market
dynamics.
Telemarketing is available 24x7
/ 365 days a year which is why
it has several advantages and
has been enjoying its fair share
of success. With this kind of
flexibility, telemarketing
allows issues and concerns to be
addressed, questions to be
answered and the ability to
overcome any concerns in an
appropriate timeframe.
Telemarketing is also a dynamic
model that allows for
adjustments and tweaks to be
made real-time to have a winning
strategy to bear fruitful
results. An example would be
constant script(s) and sales
pitch changes and real time
training updates. The end
objective is to achieve end
customer satisfaction and client
deliverables.
Source: Peter
Korte
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