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 Telemarketing
Training Workshops
Our telemarketing workshops
are effective, educational, measurable and driven by the bottom line. Financial,
manufacturing, software, insurance, biotech, entertainment, advertising,
consumer and other sales reps can all benefits from the skills taught in our
phone sales training workshops.
For additional questions on our telephone sales training workshops
please call or email us.
Workshop Objectives:
Participants in the
Telephone Selling Skills training workshop will experience/learn to:
- Learn to handle difficult objections.
- Understand the difference between telephone and face-to-face selling.
- Use the telephone selling process so you can sell long-term relationships rather than low bids.
- Interview customers instead of pitching products.
- Think and respond like a business consultant.
- Understand different buyer types and behaviors so you can adapt to each style and create positive chemistry.
- Determine an optimum strategy for advantage over the competition.
- Differentiate your product and company Deal with multi-level sales
structures.
- Identify and quantify the costs of sales.
- Determine opportunity areas for adding value to a customer’s business.
Telephone Sales Training:
Telesales in the Age of the
Internet
Telesales services are among
the oldest and most reliable
forms of advertising and
marketing your brand. The
telesales cold call has been
around since the 1950s and has,
since then, become ubiquitous
with supper-hour interruptions
and pushy sales. However, the
image under which cold calling
suffered has changed
dramatically over the last few
years and today hiring a
telesales company is more a sign
of smart marketing using every
available means rather than an
obnoxious sales tool that left
most people contacted aggravated
instead of enlightened.
The advent of the internet and
online marketing options has
meant that businesses have had
to radically rethink how they
use telesales services. Now,
nearly every telesales company
operating is not just a
marketing tool, but is a
full-service call center
offering businesses smart and
convenient solutions that can
save them both time and money.
Cold calling is but a small part
of what these innovative
businesses have to offer their
customers. Now, telesales
services suppliers combine
strategically sent emails along
with flyers and follow up calls
to get the most out of the
telesales services experience.
Businesses that want to use cold
calling to their advantage now
have the telesales company's
agents engage the potential
customer in a dialogue that gets
them talking as well - so that
the call does not become a
one-way conversation. Instead,
customers get to voice their
opinions on a number of matters
including what they think about
a product or service and how
they can be better served. The
results are often extremely
enlightening and they are always
useful to the business
commissioning the telesales
services. Businesses are able to
use the information gleaned from
these outbound calls to assess
just how well they are reaching
their target audience and what
they can do to better serve
their clients.
One of the cleverest ways of
integrating online advertising
with print and telesales
services is to start your
publicity campaign by sending
out flyers followed by emails
targeting the potential
customers you have identified
using a specific call list.
After a few days it is time to
start calling the customers you
have already contacted by other
means to find out what their
reaction was to the flyers and
emails that they received and to
gauge how effective such a
campaign was. In fact, that is
one of the real beauties of a
telesales services campaign - it
is only through cold calling
that you can truly judge whether
your campaign is working or not
because you get feedback right
away. Whereas with other forms
of marketing - especially online
advertising, there is no real
way to gauge just how well the
publicity is doing.
Using a telesales company to
help you better brand your
business is nothing new.
Companies have found that it is
one of the best ways available
to sensitize people to their
existence, product and/or
service. It delivers an accurate
gauge of how well a campaign is
doing and it is far less costly
than other forms of advertising.
Source: Jake Freeman
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