Telesales is done for B2B or B2C
products. Apart from direct
sales, telesales is done for
lead generation as well. There
are some distinct advantages of
telesales as it can be done from
any location like an office,
home or even a call center. A
telesales call can be considered
effective only if it consists of
two or more calls. The first
call will aim at identifying the
needs of the customer while the
second call will persuade the
potential client to make the
sale.
Normally the company identifies
the potential client by means of
credit limit, database of the
company which is generated with
the help of the telephone
directories. Telesales services
have gone up tremendously and
today one can find charitable
organizations and political
parties using this medium to get
donations and for popularity
Here are various market research
companies who do a lot of
telesales to identify the target
audience and the history of
consumer behavior. Telesales is
also used in post sales period
to find out if the customer is
happy with the product or
service offered by the company.
Telesales should aim not to
irritate the customer by making
frequent calls at regular
intervals but to call him and
find his level of comfort and
proceed further. There are some
restrictions which are applied
to telesales companies .They
must have a unique registration
number.
Telesales services are
outsourced these days for cost
effectiveness. There are so many
ways to outsource these
services. The benefits of
telesales last for a long time
in comparison to any other
media. The information collected
through a telesales call can be
of use for the nest one year or
two. It helps in accelerating
the growth of the business and
has high flexibility. It makes a
particular company look bigger
.There can be immediate feedback
from the client which can be
implemented in action. The
workload comes down wherein it
allows the business to focus on
better opportunities. The
expenses are least and when the
task is outsourced the business
can focus on using the
specialized skill on core
functions of the company.
Source: Edwards Gavin