Telesales is a worldwide
proven method to gaining more
sales effectively and
efficiently. It involves the
process of calling up potential
prospects and trying to sell
them your product or service. As
well as contacting new potential
clients it is a method of
contacting your existing
customers and selling them other
or new products or services that
you offer.
Telesales is the next stage in
your sales campaign after you
have generated leads (not
covered in this article) and the
effectiveness depends on how you
and your staff hold yourselves
on the phone and how you come
across. A major factor in
telesales is how you come across
to the prospect on the phone
because a lazy rude telesales
representative will never make
it in the industry.
Right now let's get on to some
tips that will help you increase
your sales and potentially
maximize your telesales
campaign.
Firstly when you make a call to
a prospect you have very little
time to grab their attention and
give them a good impression to
keep them on the line. If you
want to make a good impression
you will need to plan your calls
carefully and get yourself
prepared to take on the
challenge. You will need to be
nice and friendly and
enthusiastic on the phone and
give the pitch of a lifetime
every time. You need to keep the
prospects interest and try to
get them involved, this is how
telesales work...
Try and keep your office and/or
desk tidy and clean so as to not
distract you from the call you
are making, also try and make
sure that it doesn't have
anything from your lunch break
on or magazines etc as these may
not seem distracting but can
really put you off course.
Telesales can be tiring work so
you will not want to be
distracted as it can completely
throw you off.
Before you start you are going
to need a script for you to read
off of each time, you can
experiment with these and change
them to find out which one has
the best effect of prospects.
The good thing about scripts is
that you can always change them
and it is always good to not
read directly from the script
but to work off of it and expand
it as you go, this way you will
be able to work out the best
telesales method for you.
Also remember that you should
not be practicing or warming up
on real prospects as these can
result in petty sale losses
which should not have occurred.
If you really need to warm up
and prepare yourself which you
most likely will, the best way
of doing this is to get somebody
to run through the script with
you or play the role of a
prospect before you start your
rounds. Telesales can be a harsh
business where prospects can be
rude or aggressive down the
phone to you, if this occurs you
must be able to control yourself
and handle the matter
professionally, so always be
prepared for any outcome.
Always keep records of your
daily calls and make sure that
write down who you called and
whether successful or not as
from these results you can see
prospect patterns which you will
be able to work from in future
to enhance your sales.
Also the last tip for this
article is to make sure that you
ask questions to the prospect to
try and find out what they want
and then offer your products or
services accordingly. If you try
to tell the prospect what they
need and try to force the
product or service you can
pretty much guarantee no sale is
going to happen.
I hope that these tips have
helped you and that you use the
effectively.
Source: Tony
Savour
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