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 Telemarketing
Training Seminars
Our telemarketing seminars
are effective, educational, measurable and driven by the bottom line. Financial,
manufacturing, software, insurance, biotech, entertainment, advertising,
consumer and other sales reps can all benefits from the skills taught in our
phone sales training seminars.
For additional questions on our telephone sales training seminars
please call or email us.
Seminar Objectives:
Participants in the
Telephone Selling Skills training seminar will experience/learn to:
- Learn to handle difficult objections.
- Understand the difference between telephone and face-to-face selling.
- Use the telephone selling process so you can sell long-term relationships rather than low bids.
- Interview customers instead of pitching products.
- Think and respond like a business consultant.
- Understand different buyer types and behaviors so you can adapt to each style and create positive chemistry.
- Determine an optimum strategy for advantage over the competition.
- Differentiate your product and company Deal with multi-level sales
structures.
- Identify and quantify the costs of sales.
- Determine opportunity areas for adding value to a customer’s business.
Telephone Sales Training:
Telesales Companies - Local Vs
Offshore
Telesales companies have
taken over the business
landscape and have become such
an integral part of the market
place that, without them, many
businesses would be hard pressed
to continue operating as they
currently are. Telesales
providers used to be strictly
local businesses, however, in
recent years lead generation
suppliers have moved their
operations offshore in greater
numbers. The exodus has created
a much more affordable call
center model that is a big hit
with business leaders.
However, along with the cost
savings and other benefits that
offshore telesales companies
provide - there are some
downsides. In fact, some
businesses opt for local
telesales companies over their
offshore cousins for those very
reasons.
Lead generation is now so
important to the business
community that most companies
will turn to telesales companies
at some point in their business
lives to help with this aspect
of their marketing activities.
Lead generation is basically the
gathering of information that
will provide businesses with an
insight to what their customers
and target market is thinking,
needing and wanting. Lead
generation helps companies to
better hone their product and
service offerings and gives them
tips to where they are most
likely to find eager customers.
However, for telesales companies
to provide good lead generation
services, their agents must be
able to talk glibly with the
people at the other end of the
telephone line. Sometimes, this
is not possible when the agents
are all non-natives, whose
mother tongue might not be
English - and therein lays the
biggest problem with offshore
telesales companies.
The offshore model is obviously
staffed with locals who all have
accents when speaking English
and who might use phrases that
are uncustomary to western ears.
The discrepancy in language and
accent can often cause confusion
and raise the hostility of the
people being called. In fact, in
customer service situations,
some consumers take offence to
the fact that they cannot
properly understand the agent
who is fielding their phone
call. Such a situation can be
detrimental to a company's image
and reputation. Therefore, in
order to avoid such confusion
some companies prefer hiring
local telesales companies.
Local telesales companies tend
to be slightly pricier than
their offshore counterparts, but
they work extremely well for
customer service options where
it is necessary for the consumer
calling into the call center to
be understood. Local telesales
companies' agents will be able
to relate with the consumers
calling in and will be able to
help them without any
misunderstandings. Offshore
telesales companies are very
good for handling overflow
calls, after-hours sales calls
and other basic customer inquiry
situations.
Offshore telesales agencies have
given third world and developing
world societies a means of
providing good, steady and
well-paid jobs for their people.
They have helped create a
burgeoning middle class where
the societies were traditionally
divided between rich and poor.
They have also helped to boost
the economies of the countries
in question.
So, deciding on whether and
offshore or a local telesales
company is for you, it is best
to weigh what you need done, the
kind of customer service queries
the agents will be fielding and
decided based on the answers.
Source: Kim
Brandon
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