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 Telemarketing
Training Seminars
Our telemarketing seminars
are effective, educational, measurable and driven by the bottom line. Financial,
manufacturing, software, insurance, biotech, entertainment, advertising,
consumer and other sales reps can all benefits from the skills taught in our
phone sales training seminars.
For additional questions on our telephone sales training seminars
please call or email us.
Seminar Objectives:
Participants in the
Telephone Selling Skills training seminar will experience/learn to:
- Learn to handle difficult objections.
- Understand the difference between telephone and face-to-face selling.
- Use the telephone selling process so you can sell long-term relationships rather than low bids.
- Interview customers instead of pitching products.
- Think and respond like a business consultant.
- Understand different buyer types and behaviors so you can adapt to each style and create positive chemistry.
- Determine an optimum strategy for advantage over the competition.
- Differentiate your product and company Deal with multi-level sales
structures.
- Identify and quantify the costs of sales.
- Determine opportunity areas for adding value to a customer’s business.
Telephone Sales Training:
Running a Successful Telesales
Campaign
Hiring a telesales services
supplier to carry out an
outbound telesales campaign
might seem like a simple task;
however, unless you plan and
execute your campaign properly,
it might not be as successful as
it could have been. Firstly, the
telesellers that you hire must
be an experienced group and you
should take the time to sit down
with them in order to flesh out
the goals you want achieved with
your campaign. Unless you know
what you want from your
telesales services campaign, you
will not be able to get it.
A good script
One of the first things that you
should do after choosing your
telesales services provider is
to sit down with them and come
up with a good script. The
script should take into
consideration what you expect
from the campaign, what you want
to learn from your customers and
anything else you might need to
know or get from each call. The
success of any outbound
telesales campaign truly relies
on creating the right script for
your run. Once you have a script
with which you are happy, it is
not time to sit back. You have
to remain vigilant and after the
campaign has started you should
see how effective the script is.
If you are not getting the kind
of response you expected, then
you should sit down with your
telesellers and fix or tweak the
script in question to better
reflect what you want.
Use all media available
While telesales campaigns are a
good way of directly marketing
to your potential customers,
because we live in such a
mediated world, the best way to
get the most for your
advertising dollars is to launch
an integrated campaign including
mailed flyers, email flyers and
an outbound telesales campaign.
It is best to start with mailed
flyers to get your client used
to your logo. Next send out the
email version, although many
will simply get trapped in spam
filters, many will get through.
In the email you can mention
that you will be following it up
with a phone call in the
following week. Lastly start
your outbound telesales
campaign. It will have the most
impact when the client has had a
chance to get used to your name
and logo in advance.
The proper timeline
Telesales campaigns, just like
all other telesales services,
are not meant to carry on
indefinitely. They are most
effective when run for a limited
period of time. If the run was
not as successful as you would
have liked, then you can add an
additional run. The most
effective time for a campaign to
run is 21 days, with campaigns
extended sometimes up to 6
weeks. Anything more would be
counter-productive.
Telesales services offer
businesses the ability to market
directly to their customers.
They also make it possible for a
business to offer 24-hour
customer service by taking over
a company's answering service
after-hours. The scope and
cleverness of the telesales
services being offered by
today's call centers are among
the biggest reasons why this
service sector continues to
grow.
Source: Jake Freeman
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