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Telemarketing
Training Courses
Our telemarketing courses
are effective, educational, measurable and driven by the bottom line. Financial,
manufacturing, software, insurance, biotech, entertainment, advertising,
consumer and other sales reps can all benefits from the skills taught in our
phone sales training courses.
For additional questions on our telephone sales training courses
please call or email us.

Course Objectives:
Participants in the
Telephone Selling Skills training course will experience/learn to:
- Learn to handle difficult objections.
- Understand the difference between telephone and face-to-face selling.
- Use the telephone selling process so you can sell long-term relationships rather than low bids.
- Interview customers instead of pitching products.
- Think and respond like a business consultant.
- Understand different buyer types and behaviors so you can adapt to each style and create positive chemistry.
- Determine an optimum strategy for advantage over the competition.
- Differentiate your product and company Deal with multi-level sales
structures.
- Identify and quantify the costs of sales.
- Determine opportunity areas for adding value to a customer’s business.
Telephone Sales Training:
Practical Yet Powerful Tips For
the Budding Telesales and
Telemarketing Professional!
At the rate the telesales and
telemarketing industry is going,
things are looking better
despite all the negative
connotations that surround cold
calling.
For beginners, it will be rough
sailing but that will soon
change as they gain the skills
and confidence to become
successful telesales
professionals. Following these
practical guidelines should help
you make a good start.
Prepare.
If you are provided with a
script, don't read it. Reading
will make you sound like a
machine; you sound lifeless.
Instead, use pointers or bullets
to guide you in your sales call.
Be the expert that you should
be.
Learn all the things you need to
know about your product or
service. Also, know what your
objectives are as a telesales
professional and how you can
reach your goals.
Rehearse.
Your cold calling preparation
will be of no use if you don't
practice and rehearse your
lines. Rehearsing will make you
sound confident in your calls
and the words will flow out of
your mouth naturally.
Ask questions.
An effective telesales
professional knows what to ask
and when to ask questions in
order to gain valuable
information. Close-ended
questions help you take control
of the conversation because they
provide you with the kind of
information that you need to
close the deal. Close-ended
questions are questions that can
be answered with a 'yes', 'no',
or a piece of information.
Be professional.
Maintain a professional tone of
voice throughout the call. Avoid
the use of slang words. Also,
treat the customer with courtesy
and you will gain their respect.
Be likable.
It is a well known fact that
people tend to buy from people
they like. So be likable and it
will be easier for you to
persuade people to buy from you.
Having a likable personality is
one great way to effectively
deal with people. You don't have
to be pretend to be someone else
to be likable.
Just be yourself.
Smile! You will be amazed what a
smile can do. If smiling to a
stranger you meet can break down
any barrier between you, smiling
while talking on the telephone
will disarm any apprehensions
prospects may have about you.
Though your prospect cannot see
you, your smile is evident in
your voice. You'll be surprised
at how you'll be able to put
people at ease and build rapport
just by smiling.
As you can see, the tips above
are very simple and practical.
They are not meant as a
substitute for your lack of
experience. They may not win you
more sales but one thing is sure
- you will gain the favor and
goodwill of future customers.
That alone can take you a long
way for a successful career in
telesales!
Source: Heinrich Churchill
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