Telesales may
have a mixed reputation, but in
the B2B world, outbound
telesales services pay off day
after day. Telesales is a
practice where a business
initiates a phone call in order
to propose a commercial
transaction.
Telesales has grown very rapidly
over the past fifteen years, as
it grows, many important new
trends emerge that can shape and
influence it more quickly in the
future. Telesales is a
discipline that is fast gaining
ground and is being seen as a
powerful tool to leverage
business. It uses the telephone
in direct sales with leads that
connect you to people who have
expressed interest in a product
similar to yours, bought a
similar product in the past or
simply fit a profile of your
typical customer for instance a
new homeowner in town, just had
a baby, or likely to buy a car.
Telesales is highly unpopular
among American citizens; a
public opinion on telesales
routinely shows that the vast
majority of the American people
object to unsolicited sales
calls. Telesales Guidelines In
an effort to address a growing
number of telephone marketing
calls, Congress enacted in 1991
the Telephone Consumer
Protection Act TCPA. There are
reasons people consider
telesellers to be the scum of
the earth.
Telesales consistently
outperforms all other forms of
marketing and is the most
powerful, cost-effective
marketing vehicle available
today. Telesales firms can do a
great deal of the footwork for
your business, so your own
employees can closely focus on
closing deals and contributing
to other important areas of your
business.
Most telesales service plans
begin with lead generation. Most
telesales services fail at this
task. Many telesales services
staff their call centers with
poorly trained telesellers who
lack professional sales skills
and the knowledge of how to
connect with members of your
target audience. Retailers like
the Sports Authority, banks, and
telesellers are trying to
invalidate all state telesales
laws, which would lead to a
massive increase of unwanted
sales calls.
Source: Richard Heap